Raoul's is a West Village institution. For their first piece of self promotion since it's inception, we wanted to nod to their New York art scene roots with a Pop Art take on their Poivre Sauce, the secret ingredient to their signature steak au poivre.

Back illustration design for Spare Parts clothing line for Michelob Wieden Kennedy

All the direction we needed for the design on this successful piece was “Maine: Sunny Vacation Land.” The logo is custom type meant to evoke the local fishing boats nameplates.