When Virgin Hotels launched in NYC they wanted a unique slew of nightlife identities to set them apart not just from the other Virgin Hotels around the world, but from the staid corporate looks of most hotel nightlife programs. We went for an aggressively New York vibe calling back to the club culture of the 90s. I designed all of these on a tight deadline (and many more) and provided custom templates so each design could churn out endless variations across multiple platforms.
